Friday, January 18, 2008

Click & Pledge for Web Site Donations

'Click & Pledge' has been in existence since 2000 and it gives non-profits a great way to collect donations from their web site. It was created with fundraisers in mind and provides you with a 'Click It' button that will connect your potential donors to some advanced fundraising techniques.

http://www.clickandpledge.com/ does not charge a recurring fee but rather a fee per transaction. The fee does vary depending on the credit card utilized. MasterCard, Discover and Visa are at 4.75 percent, while American Express is at 8.75 percent.

Under 'Advanced Fundraising Techniques' you'll find the Empower program. This allows you to offer a product giveaway on behalf of your organization. Donors are entered into the contest and a winner is drawn at the conclusion of the event. Click and Pledge then sends the winner the gift--a nice thank you for their donation. Their site also allows for recurring donations, making it easier for you and your donors.

They offer you three different programs: Payment System, Donor Management and Web Content Management. Each program is offered at $50 but you can get all three programs for $135. I have found this to be a wise investment and one that will bring you many additional donations. Do keep in mind that it is specifically designed for fundraising.

There are two other sources that you may wish to explore: PayPal allows you to create 'Donate Now' button. They have no set up fees, no monthly fees, no termination fees. You pay per transaction. To check their fees go to http://www.paypal.com/ . PayPal notifies you of your donations, sends a receipt to your donor, and keeps track of payments the organization has received.

Another possibility is the Amazon Honor System. http://www.honorsystem.amazon.com/ Here you can also get a 'Donate' button and a 'Pay Box'. They charge no recurring fees but they do charge a higher fee per transaction than PayPal, 15 % of your total donations! So this one is not my first choice.

Another great option is to add a banner. This is one that I use that allows Non-Profits an ongoing stream of income. It takes awhile before the money builds up but once it does it's a steady revenue stream and allows everyone to participate just by doing their regular shopping. Go to http://www.TopBananaMall.com and sign up for their free program. You will then get a choice of banners to display on your web site. There is no fee involved.

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